MCore MemoBY MANUEL JANZEN
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Manuel Janzen
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Manuel Janzen

Principal Product Manager · Author

At Bayer since 2011, on Sitecore web projects since 2017. Today I lead the unit behind Bayer's corporate web estate and the intranet — and the migration to SitecoreAI.

The longer story

I've been at Bayer since 2011 and on Sitecore web projects since 2017. My first role was technical product owner for BayerNet, the company's global intranet portal, which launched on Sitecore 7. From there I led the upgrades to Sitecore 8 and Sitecore 10, and the move from on-premise to cloud.

Today I lead the unit responsible for Bayer's corporate web estate and the intranet — including the project moving us to SitecoreAI. The work is part architecture, part product management, part keeping a large estate moving in one direction at sensible speed.

In 2024, Bayer won the Ultimate Sitecore Experience Award for Best Experience Transformation for BayerNet, together with our partner TCS. Over the last two years I've spoken about the work at several Sitecore community events.

Outside work I ride motorcycles, ski, and spend time with my family.

Speaking & talks
  • TALK
    Enhancing Intranet Search and Satisfaction with AI Integration
    Intranet Reloaded · Berlin
    30 JUN 2026

Recent posts

Strategy · SitecoreAI

AI built this blog on our Sitecore stack. Here's where it cheated.

A Principal PM, a ten-year-old IT degree, and Claude walk into a Vercel deploy. Three conversations, two quiet shortcuts, and a clearer answer to the question every PM is being asked right now.

Manuel JanzenManuel·9 MIN·04 MAY 2026